Overview: The objective of this workshop is to provide participants with an understanding of the marketing-management process. It addresses the fundamentals of developing and launching a marketing campaign using the proper application of lean marketing methodologies. Students will acquire the skills needed to create high-quality tested marketing content for various social media platforms, develop growth hacking techniques, assess key metrics (measurable marketing), and identify influencers and target audiences. Students will launch both testing and real campaigns for an early-stage start-up (hypothetical or real, depending on student interest).
Cost: R4, 500.00