Overview: This masterclass focuses on market strategy and provides practical tips on how to prepare to enter the marketplace with your product. The session is geared for start-ups that have not yet entered the market and are contemplating what needs to be in place for product launch. We examine case studies that emphasize the importance of taking a customer-centred approach to market entry and of being aware of barriers to scaling and selling your product. In additional, this session will enable participants to communicate their value and identify their distribution channels. In this session, we examine the pros and cons of different channels such as inside sales, direct sales, distribution, e-commerce and integrators. The session emphasizes developing the right criteria for choosing and managing channels. Integrating sales across multiple channels can be challenging for creative ventures. A case study is used to illustrate these points.
Cost: R4, 500.00