Overview: Careful consideration of economics and business strategy can make the difference between simply having a great idea and building a great company. This 3-day masterclass focuses on clearly defining your business model and how you propose to make money with your product or service. Case studies will be used to test concepts against a specific business. Participants will be assisted to identify and screen new ideas and/or opportunities with the intention of establishing new products/services and/or venture. Participants will be able to analyse the viability of a selected idea/opportunity against specific screening variables, research the potential of a particular idea/opportunity as a new venture, analyse a range of risks associated with a new venture and evaluate new venture ideas/opportunities based on research findings.